Apple Watch is coming, and it's going to have a big impact on brands.  

The Apple Watch, available on April 24, 2015, has been praised, vilified, and dissected by a wide-ranging audience, including everyday consumers, technology geeks, Apple fans, and fashionistas. The new product has also injected some strong style mojo into the Apple brand. But should businesses care about the Watch? Absolutely. Apple Watch will have far-reaching impacts on several industries, from healthcare to automotive and retail. The Watch, which blurs the line between mobile and wearables, will pressure brands across the board to make mobile experiences more personal and less intrusive. 

As New York Fashion Weeks closes its doors, the impact of technology in fashion is opening entirely new ones. The fashion industry is known for pushing boundaries in both aesthetics and design. It pulls inspiration from unconventional sources that are oftentimes off-kilter, explorative, and even futuristic. And depending on whom you ask, technology can be described using similar words. The relationship between fashion and technology isn’t new, but it's certainly evolving and there are many lessons to be learned by big and small brands alike. World famous designers are showcasing their collections through cinematic masterpieces while tech companies are hiring high-profile designers to spearhead product design.