What Apple Watch Means to Brands

Posted by David Deal on Apr 9, 2015 8:46:00 AM

Apple Watch is coming, and it's going to have a big impact on brands.  

The Apple Watch, available on April 24, 2015, has been praised, vilified, and dissected by a wide-ranging audience, including everyday consumers, technology geeks, Apple fans, and fashionistas. The new product has also injected some strong style mojo into the Apple brand. But should businesses care about the Watch? Absolutely. Apple Watch will have far-reaching impacts on several industries, from healthcare to automotive and retail. The Watch, which blurs the line between mobile and wearables, will pressure brands across the board to make mobile experiences more personal and less intrusive. 

Read More

How Innovation@Speed Helped Lexus Capture Market Opportunity

Posted by Nikki Barua on Nov 14, 2014 12:09:00 PM

How does a major automotive brand empower both its customers and its sales associates with the technology to create a consistent experience online and offline? Lexus, a division of Toyota Motor Sales (TMS), embraced that opportunity by working with BeyondCurious to develop mobile applications that supported the launch of the all-new Lexus 2015 NX and RC models. A key to success was Lexus utilizing a BeyondCurious methodology, Innovation@Speed, that disrupts traditional product development approaches.

Read More

Your Heartbeat May Soon Be Your Only Password

Posted by Carrie Yury on Jun 23, 2014 9:38:00 PM

Data security is a heavy burden for business. That is particularly true in today's increasingly mobile, distributed workforce. And as the recent Heartbleed debacle pointed out, password technology is deeply fallible. However, new wearable technologies are being developed that will help companies simultaneously keep their data safe and allow their employees anytime anywhere access to key systems and information. 

Read More