Four Big Brands Embracing Innovation

Posted by Gabrielle Woodson on Sep 3, 2014 11:14:00 AM

Image credit to Total Innovation Management Foundation 

Innovation isn’t reserved for small start-ups. More and more big brands are developing Innovation Labs and hiring Innovation Consultancies to create game-changing products and services.  Brands increasingly need to engage consumers in unconventional ways, but only a handful of these brands dedicate in-house resources to systematically understand consumer needs and drive new ideas.   

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