Creative Misuse: How My Activity Tracker Is Helping Me Recover from a Brain Injury

Posted by Carrie Yury on Apr 16, 2015 1:08:00 PM

Last year I sustained a moderate concussion as a result of a car accident. The word “moderate” in this case is misleading; a minor concussion heals in 6-8 weeks, but it can take 6-8 months for a moderate concussion to resolve. In the meantime, the concussed individual suffers a host of immoderate inconveniences, including everything from headaches and photophobia to memory loss and depression. 

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The Top Five Ways to Research "Everywhere Customers"

Posted by Carrie Yury on Feb 19, 2015 11:34:00 AM

Yesterday your customers loved Facebook, but now they love Snapchat, too. How do you make sure your products and experiences adapt to your customers' changing habits, especially when your customers live all over the digital world? The question arose recently when BeyondCurious CTO Vishal Agarwal and I were interviewed for a recently published Gigaom report, “Enticing The Everywhere Customer.” When asked about Customer Journey mapping (a tool in which a brand literally creates a map of its customers' touch points with the brand), I was quoted as saying, “I think less about taking a flat snapshot of a customer’s journey and more about creating a living story that morphs along with the customer’s experience. I added, “You need to be able to adapt when you discover that your customers are using Snapchat to look at branded content that disappears.” 

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