When a sales associate misrepresents your products or services and misinforms your customers, the bad experience can lead to lost sales, inferior customer service, and brand erosion.
The current situation is dire. Virtually every major manufacturer/retailer relies on third parties to market and sell the majority of their products. But too often, sales people responsible for your brand struggle to keep up with well-informed customers armed with extensive product research conducted online. So how do we solve such a significant business problem?
Read More