How Apple Watch Will Make Utility Cool

Posted by David Deal on Apr 22, 2015 5:35:13 PM

On its best days, Apple shapes consumer behavior. And we are seeing Apple on its best day with the launch of Apple Watch. One of the world's most valuable brands seeks to turn everyday consumer behavior (such as paying for coffee or reading the news) into a more graceful, fluid action by encouraging watch owners to swipe our wrists or merely glance at a fashionable device we wear. In essence, Apple wants to make utility cool. Thanks to the onslaught of branded apps being developed for the device, Apple will likely turn its vision into reality. Following is a glimpse of significant third-party apps that will influence how we manage our lives in five key ways.

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What Apple Watch Means to Brands

Posted by David Deal on Apr 9, 2015 8:46:00 AM

Apple Watch is coming, and it's going to have a big impact on brands.  

The Apple Watch, available on April 24, 2015, has been praised, vilified, and dissected by a wide-ranging audience, including everyday consumers, technology geeks, Apple fans, and fashionistas. The new product has also injected some strong style mojo into the Apple brand. But should businesses care about the Watch? Absolutely. Apple Watch will have far-reaching impacts on several industries, from healthcare to automotive and retail. The Watch, which blurs the line between mobile and wearables, will pressure brands across the board to make mobile experiences more personal and less intrusive. 

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The Future of the Pharmacy: In-Store Digital and American Health

Posted by Carrie Yury on Nov 4, 2014 3:22:00 PM

Changes abound in how Americans are thinking about healthcare. The Affordable Care Act has wrought tremendous changes in the overall healthcare marketplace, as the focus on patients as healthcare consumers—along with the mandate to incorporate digital technology—has led to industry transformation. One sector at the center of the American’s evolving relationship with healthcare is the retail pharmacy. 

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5 In-Store Technologies Your Competitors are Already Using

Posted by Sebastian Fite on Jul 27, 2014 12:09:00 PM

New technologies are helping retailers increase customer engagement, support staff performance, and bring data richness to in-store customer analytics. For example: have you ever wondered what areas of your store get the most foot traffic? Do you wish you could push relevant promotions and recommendations to customers based on their purchase history while in your store? Or have you ever wanted to beam instructions to a sales associate suddenly faced with an unhappy VIP client? 

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GoPro and BeyondCurious: Redefining Training

Posted by Carrie Yury on Mar 20, 2014 5:35:00 AM

GoPro, the company that has redefined action cameras, is at it again. This time, they are redefining training.

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