Traditional methods for digital product development aren’t designed for rapid innovation and don’t support a “test-and-learn” approach in shaping the product. The traditional approaches are fraught with risk – you may end up with a product that doesn’t serve your market needs. Whether it’s a mobile app or a website, now you can build better products faster with cutting-edge cloud tools. Here are five cloud tools that we use in our work with major brands:
Read More
Code Red: A New Approach to Project Planning
At BeyondCurious, we engage a project planning practice called Code Red, designed to uncover the risk, uncertainty, and fears that exist in relation to any project. Code Red helps us align contingency planning to team energy level, gives us optimism when we need it, and vastly increases quality of output while on the way to the finish line.
Ensuring that guests have a consistent, memorable experience is paramount to building your brand in the travel and hospitality space. To achieve this goal, many companies are putting their technology to work in a variety of ways—from location-based promotions to performance support that helps staff deliver high-touch service. As experts in the travel and hospitality space with a deep understanding of human experience, we see three ways brands can capitalize on new technology to deliver next generation guest experiences.
Sometimes the simplest change can unleash the potential of your work force. A case in point is learning how to talk openly with each other at BeyondCurious. After taking a hard look at ourselves during a challenging period, we recently implemented an approach for more open communication that we call "straight talk." Straight talk is not a euphemism for providing occasional performance feedback; it's a simple but powerful way of thinking that encompasses candid communication across the organization at all times. I believe straight talk can help your company become more efficient and effective, as it has with BeyondCurious.
New technologies are helping retailers increase customer engagement, support staff performance, and bring data richness to in-store customer analytics. For example: have you ever wondered what areas of your store get the most foot traffic? Do you wish you could push relevant promotions and recommendations to customers based on their purchase history while in your store? Or have you ever wanted to beam instructions to a sales associate suddenly faced with an unhappy VIP client?
Data security is a heavy burden for business. That is particularly true in today's increasingly mobile, distributed workforce. And as the recent Heartbleed debacle pointed out, password technology is deeply fallible. However, new wearable technologies are being developed that will help companies simultaneously keep their data safe and allow their employees anytime anywhere access to key systems and information.