At the 2015 Wearable World Congress, BeyondCurious interviewed companies on the cutting edge of wearables in order to understand how they get user feedback as they develop wearable products. In this video, Monisha Perkash, Founder and CEO of LumoBodyTech, discusses how user feedback has helped them evolve their Lumo Lift product to the sleek and fashionable device it is today. She provides insight on the value of failing early and often.
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At the 2015 Wearable World Congress, BeyondCurious interviewed companies on the cutting edge of wearables in order to understand how they get user feedback as they develop wearable products. In this video, Marcus Weller, Founder and CEO of SKULLY shares how user research has shaped how their smart motorcycle helmet feels and performs. He provides valuable insight on solving business problems you are passionate about and the role user research can play.
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At the 2015 Wearable World Congress, BeyondCurious interviewed companies on the cutting edge of wearables in order to understand how they get user feedback as they develop wearable products. In this video, Andy Flanagan, CEO of Telcare, discusses how his company involves the voice of the customer in developing a connected platform for people with diabetes. His user base is diverse, ranging from kids aged 5 to the elderly. Flanagan shares lessons learned in designing a better product by involving customers in design. One of his key takeaways is to avoid over-engineering the product. "Sexy and cool" may not work for creating a device that an elderly person uses to manage his or her health.
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Startups don't have a monopoly on innovation. Big companies can innovate, too. Apple has been innovating for years. Virgin continues to reinvent the travel experience. But legacy brands and challengers alike don't innovate by accident. Innovators, whether legacy brands or startups, possess a culture of innovation. You can, too.Read More
On June 4, I felt a mixture of pride, joy, and gratitude when BeyondCurious was named Boutique Agency of the Year by thinkLA. I am deeply grateful to our clients who give us the opportunity to shine with our work and to my inspiring team that lives our mission of unlocking limitless potential every day.Read More
How does a business make innovation an everyday occurrence? I recently blogged about the role of a change agent to guide innovation inside an organization. You need a change agent to lead. But you also need a team with the right kind of innovation mindset: individuals who can achieve successful outcomes in the face of uncertainty. The good news is an innovation mindset can be taught. In fact, on May 26, BeyondCurious took a major step in teaching innovation with the launch of BeyondCurious Academy. Through BeyondCurious Academy, we are developing the kind of skills and thinking required to practice innovation, starting with our own team.Read More
Innovation in a business requires not only a different approach to developing new ideas but also the right kind of leader. In all the work we do as an innovation agency, I have noticed that every breakthrough has something in common: a strong leader on the client team. And I'm not talking about an executive who defines leadership solely by how well a project is managed; I mean a leader who possesses the vision to understand how change can transform an entire company and knows how to inspire others to advocate for change, too. I call this kind of leader a change agent.Read More
The stakes for creating a great mobile experience are getting higher. Consumer usage of mobile has surpassed the desktop, and according to comScore, smartphone adoption in the United States is surging, meaning that brands need to think mobile just to keep up with consumer behavior. And Google recently sent a strong message about the importance of mobile with the launch of the recent algorithm update that rewards mobile-friendly websites in search. But engaging with customers on mobile means more than building apps and pushing mobile ads. You need to create experiences that adapt to consumers who use their devices to interact with your brand on the fly. On May 19 at 1:00 p.m. EST, my BeyondCurious colleague Vishal Agarwal and I will help businesses understand the key attributes of creating a successful mobile experience as we host a BeyondCurious/Digiday webinar, "Beyond the App: What Makes a Great Mobile Experience?" You may register to attend here.Read More