How Apple Watch Will Make Utility Cool

Posted by David Deal on Apr 22, 2015 5:35:13 PM

On its best days, Apple shapes consumer behavior. And we are seeing Apple on its best day with the launch of Apple Watch. One of the world's most valuable brands seeks to turn everyday consumer behavior (such as paying for coffee or reading the news) into a more graceful, fluid action by encouraging watch owners to swipe our wrists or merely glance at a fashionable device we wear. In essence, Apple wants to make utility cool. Thanks to the onslaught of branded apps being developed for the device, Apple will likely turn its vision into reality. Following is a glimpse of significant third-party apps that will influence how we manage our lives in five key ways.

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What Apple Watch Means to Brands

Posted by David Deal on Apr 9, 2015 8:46:00 AM

Apple Watch is coming, and it's going to have a big impact on brands.  

The Apple Watch, available on April 24, 2015, has been praised, vilified, and dissected by a wide-ranging audience, including everyday consumers, technology geeks, Apple fans, and fashionistas. The new product has also injected some strong style mojo into the Apple brand. But should businesses care about the Watch? Absolutely. Apple Watch will have far-reaching impacts on several industries, from healthcare to automotive and retail. The Watch, which blurs the line between mobile and wearables, will pressure brands across the board to make mobile experiences more personal and less intrusive. 

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The Quantified Self: How Technology is Transforming Health

Posted by Nikki Barua on Feb 2, 2015 4:14:00 PM

Recent advancements in technology and the increasingly vast array of digital devices available has led to a huge transformation in both the fitness industry and healthcare. The availability of devices that can track everything from heart rate to fertility-levels means that consumers are now able to proactively monitor and improve their own health through these innovative technologies. 

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How Innovation@Speed Helped Lexus Capture Market Opportunity

Posted by Nikki Barua on Nov 14, 2014 12:09:00 PM

How does a major automotive brand empower both its customers and its sales associates with the technology to create a consistent experience online and offline? Lexus, a division of Toyota Motor Sales (TMS), embraced that opportunity by working with BeyondCurious to develop mobile applications that supported the launch of the all-new Lexus 2015 NX and RC models. A key to success was Lexus utilizing a BeyondCurious methodology, Innovation@Speed, that disrupts traditional product development approaches.

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The Future of the Pharmacy: In-Store Digital and American Health

Posted by Carrie Yury on Nov 4, 2014 3:22:00 PM

Changes abound in how Americans are thinking about healthcare. The Affordable Care Act has wrought tremendous changes in the overall healthcare marketplace, as the focus on patients as healthcare consumers—along with the mandate to incorporate digital technology—has led to industry transformation. One sector at the center of the American’s evolving relationship with healthcare is the retail pharmacy. 

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Code Red: Put Out Fires Before They Start

Posted by Nikki Barua on Oct 25, 2014 1:45:00 PM

 Code Red: A New Approach to Project Planning

At BeyondCurious, we engage a project planning practice called Code Red, designed to uncover the risk, uncertainty, and fears that exist in relation to any project. Code Red helps us align contingency planning to team energy level, gives us optimism when we need it, and vastly increases quality of output while on the way to the finish line. 

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Three Ways To Transform Guest Experiences With Technology

Posted by Nikki Barua on Oct 5, 2014 3:43:00 PM

Ensuring that guests have a consistent, memorable experience is paramount to building your brand in the travel and hospitality space. To achieve this goal, many companies are putting their technology to work in a variety of ways—from location-based promotions to performance support that helps staff deliver high-touch service. As experts in the travel and hospitality space with a deep understanding of human experience, we see three ways brands can capitalize on new technology to deliver next generation guest experiences.

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Client Focus From Head To Toe; 10 Ways To Earn Your Client's Trust

Posted by BeyondCurious on May 17, 2014 2:05:00 PM

Excellent client relationships are the foundation of a successful consultancy. But relationship management isn’t always easy. In fact, developing relationships and keeping them strong, even when there are bumps in the road, is one of the hardest skills to learn. 

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5 Technologies That Will Revolutionize Mobile

Posted by Vishal Agarwal on Apr 25, 2014 11:08:00 AM

Apps get a lot of press and attention. But new technologies are about to change mobile as we know it. 

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Turning Desire Into an App: 5 Questions for Sean Rad, CEO of Tinder

Posted by Carrie Yury on Apr 11, 2014 4:37:00 PM
Remember what dating was like in Junior High? I do. Full disclosure: I didn't do a lot of it. Nevertheless, I have keen memories of the extensive negotiations that went on before people actually started "going out." Conversations went something like this: "Do you like him? He likes you." Self-appointed matchmakers served as go-betweens, ensuring that there was mutual interest before anyone ever publicly announced anything -- a primitive but effective form of double opt-in.
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