Recent advancements in technology and the increasingly vast array of digital devices available has led to a huge transformation in both the fitness industry and healthcare. The availability of devices that can track everything from heart rate to fertility-levels means that consumers are now able to proactively monitor and improve their own health through these innovative technologies.
Robert Plant, master of reinvention
Brand reinvention sounds like a lofty, even noble concept. But adapting your brand to changing market conditions and customer behaviors is hard. Just ask Blockbuster (dead in the water) or The New York Times (fighting for its future). If you are a company faced with the daunting challenge of brand reinvention, a 66-year-old rock-and-roll singer has a few lessons for you. Robert Plant, once the living symbol of youthful hedonism during his days with Led Zeppelin, has successfully reinvented himself. As his body and voice have aged, his audience has changed, and the music industry has been upended, he is now receiving the best reviews of his career and selling strong as a solo artist. Here is his formula for success: