At the 2015 Wearable World Congress, BeyondCurious interviewed companies on the cutting edge of wearables in order to understand how they get user feedback as they develop wearable products. In this video, Monisha Perkash, Founder and CEO of LumoBodyTech, discusses how user feedback has helped them evolve their Lumo Lift product to the sleek and fashionable device it is today. She provides insight on the value of failing early and often.
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At the 2015 Wearable World Congress, BeyondCurious interviewed companies on the cutting edge of wearables in order to understand how they get user feedback as they develop wearable products. In this video, Marcus Weller, Founder and CEO of SKULLY shares how user research has shaped how their smart motorcycle helmet feels and performs. He provides valuable insight on solving business problems you are passionate about and the role user research can play.
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At the 2015 Wearable World Congress, BeyondCurious interviewed companies on the cutting edge of wearables in order to understand how they get user feedback as they develop wearable products. In this video, Andy Flanagan, CEO of Telcare, discusses how his company involves the voice of the customer in developing a connected platform for people with diabetes. His user base is diverse, ranging from kids aged 5 to the elderly. Flanagan shares lessons learned in designing a better product by involving customers in design. One of his key takeaways is to avoid over-engineering the product. "Sexy and cool" may not work for creating a device that an elderly person uses to manage his or her health.
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Last year I sustained a moderate concussion as a result of a car accident. The word “moderate” in this case is misleading; a minor concussion heals in 6-8 weeks, but it can take 6-8 months for a moderate concussion to resolve. In the meantime, the concussed individual suffers a host of immoderate inconveniences, including everything from headaches and photophobia to memory loss and depression.
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Yesterday your customers loved Facebook, but now they love Snapchat, too. How do you make sure your products and experiences adapt to your customers' changing habits, especially when your customers live all over the digital world? The question arose recently when BeyondCurious CTO Vishal Agarwal and I were interviewed for a recently published Gigaom report, “Enticing The Everywhere Customer.” When asked about Customer Journey mapping (a tool in which a brand literally creates a map of its customers' touch points with the brand), I was quoted as saying, “I think less about taking a flat snapshot of a customer’s journey and more about creating a living story that morphs along with the customer’s experience. I added, “You need to be able to adapt when you discover that your customers are using Snapchat to look at branded content that disappears.”
Credit: Jon-Eric Melsæter
Recently I was talking to a technologist friend who said that he thinks most companies are hesitant to include research into their design process because people fear the unknown. Call me naïve, but I was shocked to hear that. To me, while research may start with unknowns, its task is the discovery of knowledge. And knowledge is power -- especially knowledge about your target user. However, the more I thought about what he said, the more intrigued I became with the idea.
After founding and running Web 2.0 conferences for a number of years, John Battelle was fed up. The co-founder of Wired had had it up to here with status quo conference rooms and generic hotel ballrooms. So, while mountain biking with friend Brian Monahan, the two came up with an idea that would turn the conference on its head.
Changes abound in how Americans are thinking about healthcare. The Affordable Care Act has wrought tremendous changes in the overall healthcare marketplace, as the focus on patients as healthcare consumers—along with the mandate to incorporate digital technology—has led to industry transformation. One sector at the center of the American’s evolving relationship with healthcare is the retail pharmacy.
