How Apple Watch Will Make Utility Cool

Posted by David Deal on Apr 22, 2015 5:35:13 PM

On its best days, Apple shapes consumer behavior. And we are seeing Apple on its best day with the launch of Apple Watch. One of the world's most valuable brands seeks to turn everyday consumer behavior (such as paying for coffee or reading the news) into a more graceful, fluid action by encouraging watch owners to swipe our wrists or merely glance at a fashionable device we wear. In essence, Apple wants to make utility cool. Thanks to the onslaught of branded apps being developed for the device, Apple will likely turn its vision into reality. Following is a glimpse of significant third-party apps that will influence how we manage our lives in five key ways.

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What Apple Watch Means to Brands

Posted by David Deal on Apr 9, 2015 8:46:00 AM

Apple Watch is coming, and it's going to have a big impact on brands.  

The Apple Watch, available on April 24, 2015, has been praised, vilified, and dissected by a wide-ranging audience, including everyday consumers, technology geeks, Apple fans, and fashionistas. The new product has also injected some strong style mojo into the Apple brand. But should businesses care about the Watch? Absolutely. Apple Watch will have far-reaching impacts on several industries, from healthcare to automotive and retail. The Watch, which blurs the line between mobile and wearables, will pressure brands across the board to make mobile experiences more personal and less intrusive. 

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Meet the Digital Companion

Posted by Brent Stewart on Apr 2, 2015 9:48:12 AM

When a sales associate misrepresents your products or services and misinforms your customers, the bad experience can lead to lost sales, inferior customer service, and brand erosion. 

The current situation is dire. Virtually every major manufacturer/retailer relies on third parties to market and sell the majority of their products. But too often, sales people responsible for your brand struggle to keep up with well-informed customers armed with extensive product research conducted online. So how do we solve such a significant business problem? 

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The Quantified Self: How Technology is Transforming Health

Posted by Nikki Barua on Feb 2, 2015 4:14:00 PM

Recent advancements in technology and the increasingly vast array of digital devices available has led to a huge transformation in both the fitness industry and healthcare. The availability of devices that can track everything from heart rate to fertility-levels means that consumers are now able to proactively monitor and improve their own health through these innovative technologies. 

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How Innovation@Speed Helped Lexus Capture Market Opportunity

Posted by Nikki Barua on Nov 14, 2014 12:09:00 PM

How does a major automotive brand empower both its customers and its sales associates with the technology to create a consistent experience online and offline? Lexus, a division of Toyota Motor Sales (TMS), embraced that opportunity by working with BeyondCurious to develop mobile applications that supported the launch of the all-new Lexus 2015 NX and RC models. A key to success was Lexus utilizing a BeyondCurious methodology, Innovation@Speed, that disrupts traditional product development approaches.

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On a Mission to Help a New Kind of Company Thrive

Posted by Carrie Yury on Nov 10, 2014 9:58:00 AM

After founding and running Web 2.0 conferences for a number of years, John Battelle was fed up. The co-founder of Wired had had it up to here with status quo conference rooms and generic hotel ballrooms. So, while mountain biking with friend Brian Monahan, the two came up with an idea that would turn the conference on its head. 

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Code Red: Put Out Fires Before They Start

Posted by Nikki Barua on Oct 25, 2014 1:45:00 PM

 Code Red: A New Approach to Project Planning

At BeyondCurious, we engage a project planning practice called Code Red, designed to uncover the risk, uncertainty, and fears that exist in relation to any project. Code Red helps us align contingency planning to team energy level, gives us optimism when we need it, and vastly increases quality of output while on the way to the finish line. 

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Three Ways To Transform Guest Experiences With Technology

Posted by Nikki Barua on Oct 5, 2014 3:43:00 PM

Ensuring that guests have a consistent, memorable experience is paramount to building your brand in the travel and hospitality space. To achieve this goal, many companies are putting their technology to work in a variety of ways—from location-based promotions to performance support that helps staff deliver high-touch service. As experts in the travel and hospitality space with a deep understanding of human experience, we see three ways brands can capitalize on new technology to deliver next generation guest experiences.

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Technology & Fashion: A Love Affair

Posted by Gabrielle Woodson on Sep 16, 2014 4:03:00 PM

As New York Fashion Weeks closes its doors, the impact of technology in fashion is opening entirely new ones. The fashion industry is known for pushing boundaries in both aesthetics and design. It pulls inspiration from unconventional sources that are oftentimes off-kilter, explorative, and even futuristic. And depending on whom you ask, technology can be described using similar words. The relationship between fashion and technology isn’t new, but it's certainly evolving and there are many lessons to be learned by big and small brands alike. World famous designers are showcasing their collections through cinematic masterpieces while tech companies are hiring high-profile designers to spearhead product design.  

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5 In-Store Technologies Your Competitors are Already Using

Posted by Sebastian Fite on Jul 27, 2014 12:09:00 PM

New technologies are helping retailers increase customer engagement, support staff performance, and bring data richness to in-store customer analytics. For example: have you ever wondered what areas of your store get the most foot traffic? Do you wish you could push relevant promotions and recommendations to customers based on their purchase history while in your store? Or have you ever wanted to beam instructions to a sales associate suddenly faced with an unhappy VIP client? 

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